Carrotmob is a form of consumer activism where a community buys a lot of goods from one company in a small time period to reward a business’s commitment to making a socially responsible change to their operations. Often the changes are of an environmental nature, such as energy efficient upgrades .
The name Carrotmob is derived from carrot and stick, an idiom that refers to a policy of offering a combination of rewards (carrots) and punishment (sticks) to induce behavior. Carrotmobs are often explained as a reverse boycott and are thus known as “buycotts”.
Carrotmob is a project of Virgance, a start-up founded by Brent Schulkin, which also manages 1BOG.
The first Carrotmob took place in March 2008 in San Francisco. Carrotmobs are currently active in 8 countries in North America, Europe and Oceania.
In late 2009 and early 2010, Carrotmob reached Australia. In November 2009, the first ever Sydney Carrotmob was held, with the store owners pledging 20%. The first ever Carrotmob in Melbourne is scheduled for April 17, 2010, where the owner has pledged 100% of profits to go towards making their business more sustainable.
dukegarrik
http://carrotmob.org/
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